Section IX — Delivery
Between 2013 and 2022, takeaway moved from an extra service to a central part of the restaurant business. Platforms brought orders, but they also placed distance between the restaurant and its own customers.
At first, more orders looked like simple growth. Over time, commissions, pricing power, customer data, and dependence revealed another side of convenience.
Delivery taught me that traffic borrowed from a platform is not the same as a relationship owned by a restaurant. That lesson would later become one of the reasons for building XIAOXIONG.
I CHING READINGOpen another reading
Not Yet Across
The young fox nearly crosses, but wets its tail. Nothing is favourable. — Zhou Yi · Wei Ji, Judgment
Wei Ji locates incompletion at several points. A ringing phone confirms an order without confirming sustainable delivery; driving personally solves the moment and exposes system costs.
The author’s explanation about timing invites separate questions: what demand was demonstrated, and which methods needed revision? A similar menu years later shows circulation without validating the whole business.
Reading in briefDemand has responded; operation needs its own test.What stays with you here?
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